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Real Results From Real Work

These are examples of commercial outcomes achieved through close rate improvement, sales process builds, and follow-up optimisation for high-ticket offer owners.

Note: Client details are kept confidential. These case studies describe the type of work and outcomes achieved, presented using our results framework. Specific client names and identifying details are not disclosed.

Close Rate ImprovementHigh-Ticket Coaching12 weeks

Coaching business lifts close rate from 18% to 32%

The Challenge

The founder was booking 15-20 sales calls per week but closing only 18% of them. Calls felt inconsistent, objections were handled reactively, and follow-up was sporadic.

What We Found

  • No structured call framework
  • Objections caught the founder off-guard
  • Follow-up lacked urgency and sequence
  • No visibility into pipeline health

Actions Taken

  • Built a structured call framework with clear phases
  • Created an objection handling bank for the top 10 objections
  • Implemented a 7-day follow-up sequence with urgency drivers
  • Set up weekly KPI tracking and call review rhythm

Commercial Impact

Same number of calls, nearly double the clients. The founder estimated an extra £40K in revenue over the following quarter from the improved close rate alone.

from18%Starting close rate
to32%Ending close rate
12 weeksImplementation time
Sales Process BuildMarketing Agency12 weeks

Agency installs sales process, reduces founder dependency

The Challenge

The agency owner was closing all deals personally but couldn't scale. Two closers had been hired but were underperforming with no structure or accountability.

What We Found

  • No documented sales process
  • Closers had no scripts or frameworks
  • No call recording or review process
  • Pipeline reviews were ad-hoc

Actions Taken

  • Built a complete sales operating system
  • Created scripts and objection handling for closers
  • Implemented weekly call reviews and coaching
  • Set up performance dashboards and accountability

Commercial Impact

The founder stepped back from sales calls. The two closers went from £25K combined monthly to over £80K, with proper systems and accountability in place.

from£25KClosers starting monthly
to£80KClosers ending monthly
12 weeksImplementation time
Follow-Up OptimisationB2B Consulting6 weeks

Consultant recovers £15K/month from better follow-up

The Challenge

The consultant had a 25% close rate on first calls but was losing deals that went to "think about it". No structured follow-up existed — just occasional check-ins.

What We Found

  • No follow-up sequence after calls
  • No urgency drivers or deadlines
  • Lost deals were not being revisited
  • No tracking of follow-up effectiveness

Actions Taken

  • Built a 14-day follow-up sequence with clear touchpoints
  • Added urgency mechanisms and deadline frameworks
  • Created a "lost deal" reactivation sequence
  • Implemented follow-up tracking in CRM

Commercial Impact

The consultant started closing an additional 2-3 deals per month from follow-up alone, worth approximately £15K in recovered revenue that was previously being left on the table.

from0%Previous follow-up close rate
to35%Follow-up close rate achieved
6 weeksImplementation time

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