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Real Results From Real Work

These are examples of commercial outcomes achieved through sales process improvement, conversion optimisation, and revenue operations work.

Note: Client details are kept confidential. These case studies describe the type of work and outcomes achieved, presented using our results framework. Specific client names and identifying details are not disclosed.

Conversion OptimisationHome Services8 weeks

Turned paid leads into booked revenue

The Challenge

The business was generating a high volume of leads through Google PPC but converting only 50–60% into booked appointments. Leads were being lost due to slow response times, inconsistent follow-up, and weak qualification processes.

What We Found

  • Response times averaging 4+ hours
  • No structured follow-up sequence
  • Weak qualification criteria leading to wasted appointments
  • No visibility into pipeline performance

Actions Taken

  • Implemented speed-to-lead protocols targeting sub-15-minute response
  • Built structured follow-up sequences with clear escalation paths
  • Redesigned qualification process to filter earlier in the funnel
  • Created daily performance dashboards for management visibility

Commercial Impact

The business saw a significant uplift in revenue from the same marketing spend. More leads converted, fewer were wasted, and the sales team had clearer processes and accountability.

from50–60%Starting conversion
to80–85%Ending conversion
8 weeksImplementation time
Revenue ScalingFinancial Services12 weeks

Scaled daily telesales revenue

The Challenge

The telesales team was generating £1.5M in daily revenue but had plateaued. Workflow inefficiencies, inconsistent call quality, and lack of real-time coaching were limiting growth.

What We Found

  • Agents spending too much time on admin vs calls
  • No structured coaching or call QA process
  • Limited visibility into individual performance
  • Inconsistent handling of objections

Actions Taken

  • Restructured daily workflows to maximise call time
  • Implemented live call monitoring and coaching sessions
  • Built individual performance scorecards
  • Standardised objection handling with tested scripts

Commercial Impact

Daily revenue increased by over £500K through process improvements alone — no additional headcount or marketing spend required.

from£1.5MStarting daily revenue
to£2MEnding daily revenue
33%Revenue increase
B2B GrowthB2B Services16 weeks

Lifted conversion and ledger value

The Challenge

The corporate sales team was struggling with low conversion rates and stagnant ledger growth. The pipeline lacked structure, follow-up was inconsistent, and there was no clear view of deal progression.

What We Found

  • No defined pipeline stages or criteria
  • Deals stalling without clear next steps
  • Follow-up dependent on individual rep habits
  • Limited visibility into forecasting and performance

Actions Taken

  • Defined clear pipeline stages with entry and exit criteria
  • Implemented structured follow-up cadences
  • Built forecasting dashboards with deal health indicators
  • Introduced regular pipeline review meetings

Commercial Impact

The corporate ledger saw consistent monthly growth of £300K through improved deal management and conversion discipline.

22%Conversion improvement
£300KMonthly ledger growth
16 weeksImplementation time
Sales OperationsMulti-site Retail10 weeks

Built visibility, pace, and accountability

The Challenge

Sales leadership had limited visibility into team performance across multiple locations. Decisions were based on lagging indicators, and there was no consistent framework for accountability or improvement.

What We Found

  • Reporting delayed and inconsistent
  • No real-time performance visibility
  • Managers lacking tools to coach effectively
  • No standardised KPIs across locations

Actions Taken

  • Implemented real-time KPI dashboards
  • Standardised performance metrics across all locations
  • Built manager scorecards and coaching frameworks
  • Introduced weekly performance review cadence

Commercial Impact

Leadership gained the visibility needed to make faster decisions, hold teams accountable, and drive continuous improvement across all locations.

100%KPI visibility across locations
WeeklyPerformance review cadence
10 weeksImplementation time

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